Can business help end the cycle of global poverty?
Clearly articulating that mission and vision took lots of interviewing, strategizing, positioning, and messaging. With multiple audiences to appeal to—business leaders in Africa, faculty and students at Stanford, prospective volunteer Coaches and Consultants, and donors—the task wasn’t easy. But neither is ending poverty.
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Scope: Naming & Guidelines | Strategic Messaging | Voice & Tone | Concept & Copywriting: Web, Brochures