Financial Engines

How do you inspire trust and confidence in the wake of a financial crisis?

Financial Engines
Financial Engines
Financial Engines, America’s leading independent investment advisor, had a common problem. Their website didn’t speak to the people it was trying to reach—employees with a 401(k) plan who often lacked the expertise to invest it wisely. To make matters worse, their audience was in a panic following the financial meltdown. Overhauling the website, creating videos and updating all customer communications became essential.

whyhelpmatters Working with Financial Engines, we developed a new voice and tone that educated their audience and empowered them to take action. RSA-inspired videos made complicated subjects fun to watch and easy to understand. Across every medium, our approach was to be refreshingly honest, incredibly helpful and surprisingly simple. Together these efforts successfully repositioned Financial Engines as a company with the passion, expertise and empathy to help employees retire with confidence.

Scope:
Content Strategy | Voice & Tone Concept & Copywriting: Website | Employer & Employee communications | Direct Mail | Email | Videos