How do you inspire trust and confidence in the wake of a financial crisis?
Working with Financial Engines, we developed a new voice and tone that educated their audience and empowered them to take action. RSA-inspired videos made complicated subjects fun to watch and easy to understand. Across every medium, our approach was to be refreshingly honest, incredibly helpful and surprisingly simple. Together these efforts successfully repositioned Financial Engines as a company with the passion, expertise and empathy to help employees retire with confidence.
Content Strategy | Voice & Tone
Concept & Copywriting: Website | Employer & Employee communications | Direct Mail | Email | Videos