Google

What’s the secret to selling at Google?

NorCal
NorCal
NorCal
NorCal
With thousands of Googlers in sales offices around the world employing over 20 different sales methods, unifying Google’s approach to sales was paramount. That’s why we created the Google Guide to Solution Selling. And the first edition was such a best-seller, that we even wrote a second. This 140-page book is chock-a-block with tips, checklists, quizzes, cartoon success stories, and of course details of how to sell using the four stages of the Google Sales Framework.

In addition to the sales guide, we’ve helped Google to create:
  • A high-altitude trivia game to launch Wi-Fi on Virgin America
  • A mobile ad campaign to promote the Google Search app
  • A small business microsite, a joint project of Google and MasterCard
Scope:
Concept & Copywriting: Collateral | Website | Advertising
Design & Project Management


“Sometimes one (the client) becomes “too attached” to an idea and needs to be unglued from that stance.  Julie and Susan are artful at redirecting and coming up with a “better” angle. There were a lot of review sessions where they would contend that a transition or an element wasn’t working and they would raise the concern and then come back in a week or so with a better approach. Point being, at times when the project was getting the best of me, they kept pushing for a better outcome. They are easy to work and be with—always fun, always optimistic.”

Suzie Reider
Director Media Solutions
Google