SharesPost

In the pre-IPO economy, how do you take stock of your brand?

SharesPost
SharesPost
SharesPost, an online market for private company stock transactions, needed a new look, a new voice, a new brand. Because their customers—the fastest-growing, innovative companies, shareholders and prospective investors—want to transact with a company that’s as forward thinking as they are.

With three distinct audiences—companies, investors and shareholders—the website needed to speak to all three, conveying the unique features and benefits SharesPost delivers. From messaging to content, we helped SharesPost tell that story to the world.

Scope:
Strategic Messaging | Voice & Tone
Concept & Copywriting: Website | Email


“Thank you for all of your patience and solid support in keeping us clear, honest, and consistent in expressing our message and for bringing a level of punch to our written expression. But most importantly, for hanging in there with all of our inputs and re-writes. I hope we did not set a new record in your experience.”

Denise Thomas
Chief Marketing Officer and Executive Vice President
SharesPost