What’s in a name?
For a startup natural beauty destination trying to disrupt the likes of Sephora, quite a lot. The name needed to convey authenticity, integrity, transparency, and all things natural. Oh, and last but not least, it needed to be legally available and have a memorable URL to go with it.
Credo is Latin for “I believe.” We believe it’s a beautiful solution for a company that carefully curates the safest, most effective beauty brands on earth and who’s own credo is: Totally clean. Super good. Absolutely beautiful.