To update TripIt’s marketing efforts, we created messaging platforms to establish positioning, differentiation, and key features and benefits for all of the TripIt properties. Then we turned that strategy into compelling copy for the web, app store, emails, ads, and more. Internally, we created “The It Book” to keep the brand voice consistent across all communications.
Scope:
Strategic Messaging | Concept & Copywriting: Web, Email, Advertising | Voice & Tone Brand Guidelines