As part of its overall rebranding efforts, we created a messaging platform for Trustees and other campus communicators to help them tell the Berkeley story in a compelling and consistent way. One that relied on stats for support not substance and one that provided flexibility to tailor the story to specific audiences. Much like design guidelines in a brand book, the messaging platform is intended to guide what people say and write about UC Berkeley.
Strategic Messaging | Creative concept development
“Susan and Julie are a great team to work with. We were very impressed with their ability to get to the strategic root of a marketing problem in a short period of time. They came up with a number of creative solutions and kept us in splits all along the way. I would recommend them wholeheartedly to any client who can handle fresh thinking.”
Executive Director, Marketing & Digital Communications
University of California, Berkeley