CLIQ Products

Are all portable chairs created equal?


Absolutely not. Most so-called portable chairs are either too bulky, flimsy, uncomfortable, or difficult to set up. Until CLIQ. CLIQ chairs set up in seconds and are a true joy to sit in. The founders, two former Sonos employees, left no product detail unturned. Which gave us a strong foundation of excellence and patented technology to help refresh the brand. Emphasizing both fun and function, we created new strategic messaging, brand voice, naming, and a website that converts. So, take a seat and enjoy the great outdoors with CLIQ.

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Scope: Strategic Messaging | Voice & Tone | Copywriting: Web | Product and Feature Naming
“As a brand, one of the most clarifying things we’ve ever done is work with The Imagineering team. They forced us to wrestle with the hard questions around why our product exists, and how to best tell that story. If you’re looking for fresh brand positioning, and persuasive storytelling – look no further – Imagineering will help you create that blueprint. As we say in retail “5 out of 5 stars…”

Mike Zapata and Max Waggoner
Chief Chair Officers