The coffee gear category is fully caffeinated and Fellow Products is leading the way with its best-selling kettles, grinders, scales, and more. This iconic brand was looking to “perk up” its packaging to make it more benefit-driven, cost-effective, sustainable, and bi-lingual. Imagineering brewed a new batch of fun, focused, feature-rich copy. With the mantra less is more, we worked with the brand team and Olio designers to create a new packaging system and a series of Get-To-Know-You Guides that provided tips & tricks for devoted coffee lovers.
Scope: Copywriting: Packaging and User Guides