Zellee! Yes, it rhymes with jelly. This organic, plant-based fruit jel makes snacking incredibly fun and nutritious—dare we say “aloha-licious”? Creating a new word for the brand was just the beginning of the mouthwatering makeover for the packaging and website. We embraced the authentic “aloha” spirit, unique konjac ingredient, squeeze factor, and mom founder to develop a fun, vibrant, stand out brand.
Scope: Copywriting: Packaging | Web
“It was such a gift to work with Julie and Susan. They have a special way of articulating our ideas and bringing them to life. We love their whimsical creativity. Their experience was invaluable to our rebranding. We would not hesitate to recommend Imagineering. We look forward to all of our future projects together.”
Eriko Dowd & Lisa O’Kelly