What’s the best way to navigate the sales process?

Waze is the world’s largest community-based traffic and navigation app. Turn-by-turn, Waze helps drivers outsmart traffic, together. Our job was to help the Waze ad sales team outsell the competition, together. The flippable 60-page guide is part sales development, part career workbook, providing tips, tactics, strategies, stories, and exercises. Let’s go sell!
Scope: Concept & Copywriting: Collateral