How do you convince people to get financial help?
Financial Engines, America’s leading independent investment advisor, had a common problem—convincing employees with a 401(k) plan that getting professional help matters.
We created an RSA-inspired video to deliver that message in a fun and informative way. Our main characters Joe and Nathan clearly showed why getting professional investment advice helps you make the most of your money for retirement. Our approach was refreshingly honest, incredibly helpful, and surprisingly simple.
Scope:
Concept & Copywriting: Video
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