KeyString Labs

How do you accelerate innovation at Entergy?

KeyString Labs (KSL) is the innovation lab at Entergy, a Fortune 500 utility providing power to over 3 million customers across Arkansas, Louisiana, Mississippi, and Texas. Our task: to articulate the lab’s mission and strategy to internal and external stakeholders, showcase their innovation process, and demonstrate the power and impact of their innovations for the company, its customers, and the community. Our key objective: to communicate the power of collaboration between KSL, Entergy, and customers. It started with an energizing manifesto stating “we are 100% Entergy, sharing a vision and working together to power lives now and for the next generation.”

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Scope:
Strategic Messaging | Voice & Tone | Copywriting: Web | Portfolio Naming and Messaging
“I’ve worked with Julie and Susan on multiple projects. They are able to quickly dive into ambiguity and bring light to the important things. They have a working style that is fun & empathetic, allowing them to deeply engage and capture the needs of customers and employees in a way that makes people smile, yet professional enough to present to Fortune 500 executives. Their work is articulate, smooth, and strategic. They ask the right questions to make you sound better than you’ve ever sounded before. They are simply put… awesome at what they do.”

Andrew Dalton, Senior Product Operations Manager