Why do hard boiled eggs get all the attention?
St. John Family Farms, purveyors of Outdoor Hens pasture-raised eggs, was bored with hard boiled eggs. So they decided to create a whole new brand to share the wonders of steamed eggs with the world. Our job was to name the new brand and the six sensational flavors, create packaging copy, and develop a website to extol its creamy, tender virtues. Working with the food design experts at Olio, we created eye-catching, eggs-ceptional work.
Scope: Naming | Copywriting: Packaging, Website