Etón Corp

What do safety and style have in common?

Have you ever seen a hand-crank emergency radio? More than likely it was manufactured by Etón. But, over its 25-year history, Etón has expanded its product line far beyond safety and preparedness. Unfortunately, you wouldn’t have known that by looking at their former website.

Transforming the brand into a consumer products lifestyle company required a copy (and design) overhaul. One that embraced its past and made way for the future, leveraging Etón’s passion for high design, efficient energy sources and innovative technologies.

Scope:
Voice & Tone | Concept & Copywriting: Website

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