What do safety and style have in common?
Have you ever seen a hand-crank emergency radio? More than likely it was manufactured by Etón. But, over its 25-year history, Etón has expanded its product line far beyond safety and preparedness. Unfortunately, you wouldn’t have known that by looking at their former website.
Transforming the brand into a consumer products lifestyle company required a copy (and design) overhaul. One that embraced its past and made way for the future, leveraging Etón’s passion for high design, efficient energy sources and innovative technologies.
Scope:
Voice & Tone | Concept & Copywriting: Website